Career Coach Portfolio Website – Case Study: facetkaodkariery.pl

facetkaodkariery.pl

The need to show the client’s offer online

Every project begins with a problem or need. The client came to me wanting to go public online and start attracting individual clients, to showcase her experience and skills through a portfolio website, and to clearly communicate her offerings.

Proposed solution:
 A WordPress Elementor-based portfolio site, using a template from my premium Elements Kit library, visually aligned with the client’s personal brand.

Result:
The website quickly began to deliver results and accelerate the client’s career growth. New needs arose, leading to further collaboration.

Phase II – Appointment Booking Calendar

Manually scheduling client appointments was taking the client several hours a week. She wanted to free up this time for more sessions or to grow her brand.

Rozwiązanie:
A calendar system that automates session booking.

https://facetkaodkariery.pl/umow-platna-konsultacje
https://facetkaodkariery.pl/bezplatna-konsultacja

Result:
  • Clients choose a convenient date from available slots for either career mentoring sessions or free initial consultations.
  • The available times are synced with the client’s Google Calendar and adapt automatically to her personal schedule. If she has a hair appointment in her calendar, that time won’t appear as available on the website. Booked sessions automatically show up in her Google Calendar.
    The booking system I set up works like a personal assistant – day by day, month after month.
  • Clients receive automatic appointment confirmations, session cancellation policies, and payment information. They can cancel via a link in the confirmation email. A reminder is sent automatically 24 hours before the session. In short: the entire calendar management process is automated and fully personalized.
  • Final outcome: A one-time investment in the booking system saved the client hours of daily admin work, all now successfully automated.

Phase III – Newsletter Integration

A need arose to manage different email communications for clients who had booked free vs. paid sessions. The client also wanted to learn how to use email marketing tools (MailChimp).

Solution:
  • MailChimp training via a “Newsletter Support” consultation.
  • Integration of the website and calendar booking forms with MailChimp
    Automatic segmentation of contacts: “clients – free session” and “clients – paid session”
  • New subscribers added to respective segments automatically upon booking
  • Newsletter opt-in in exchange for a free checklist – creating a new subscriber segment

We plan to continue developing the website as the client’s personal brand grows.

Alicja has an impressive skill set in web design and management, plus strong soft skills – working with her is pure joy! She exceeded my expectations by 150%, turning my vague ideas into a spectacular final result ❤️❤️😌 I couldn’t have imagined a better outcome 🧨🧨🧨 When I started working with her, I had the skills but didn’t know how to showcase them – she immediately spotted what I needed and implemented it. I felt 100,000% supported through the entire process. I wasn’t afraid to ask questions or change my mind, and when I got stuck, she offered perfect suggestions. I can confidently say the website automation saved me millions of hours spent on client management 💡 I highly recommend working with Alicja – especially if you want to monetize your knowledge 😌 I’m beyond happy with the result, and I know this is just the beginning of our collaboration ❤️❤️❤️ If you’re wondering whether to hire the Women’s IT First Aid – stop thinking and take action. THERE’S NO BETTER SPECIALIST ON THE MARKET. THANK YOU!!!!

Aleksandra Osuch
Career Consultant & Mentor – facetkaodkariery.pl

Interested in collaboration?
If you need a portfolio website, automation for booking consultations, newsletter tool integration and training, or something else entirely – let’s talk. I focus on solving problems and finding optimal, fast solutions. I love working on multi-stage projects. You don’t have to do it all at once. You can start small, see how it goes, and take further steps when you’re ready 😉

Got a project idea? Book a free 15–20-minute consultation – I’d love to hear what needs doing 😉

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